Quaker Oats Cap'n Crunch
Halloween Crunch
The client ask for this campaign was to create a Rich Media Mobile Tap-To-Site Banner and Expandable Panel ad unit that incorporated more brand equity over retailer equity while still maintaining retailer guidelines. In order to better promote the Cap'n Crunch's "Halloween Crunch" seasonal cereal I utilized the assets provided to redesign the ad units to have a more spooky theme overall. With the use of animation I was able to make the ads more fun and playful to catch the viewers eye and increase engagement.
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Brand: Quaker Oats - Cap'n Crunch​
Retailer: Dollar General
Ad Type: Mobile Display Campaign
Ad Placement: Mobile Banner & Expandable Ad Units
Ad Creative Type: Rich Media Campaign
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320x50 Mobile Tap-To-Site Rich Media Ad
320x460 Mobile Expandable Panel Rich Media Ad
Client Provided Assets
The client was able to provide me with a 320x50 Banner layered PSD file along with a high resolution product shot. I was able to repurpose this file into new 320x50 Tap-To-Site Banner and 320x460 Expandable Panel creative files and HTML animations.
