The client ask for this campaign was to create Static and Rich Media for both Social and Mobile Display ad placements while adhering to strict Brand and alcohol legal guidelines. In order to better promote the launch of Mike's Hard Lemonade Seltzer I utilized aspects of the Key Visual to showcase the new can, and product package along with the presence of tiny floating bubbles. With the use of animation I was able to play into the carbonation of the seltzer and make the ads more visually appealing and invoke excitement in the user.