Molson Coors
Leinenkugel Summer shandy
The client ask for this campaign was to create Rich Media Native Desktop Ad Units that were running simultaneously with a Static Media Digital-Out-Of-Home campaign and specifically targeting Chicago users. In order to capture the users attention while online I created animations that used lots of moving pieces to catch the users eye. The way the product shot and accessories enter the frame and paired with the high contrast background helps play into the exclamation of "It's Shandy Season, Chicago!" ​​
Brand: Molson Coors - Leinenkugel​
Retailer: Albertsons Companies
Ad Type: Desktop Display Campaign
Ad Placement: Native Desktop Ad Units
Ad Creative Type: Rich Media Campaign
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300x600, 320x50 & 300x250 Native Desktop Rich Media Ads
Client Provided Assets
The client was able to provide me with a layered PSD file for a Digital-Out-Of-Home campaign that they were running simultaneously. I was able to repurpose the file along and rearranged the assets to flow better for Native Desktop Ad Units while still maintaining the same overall look and feel to keep consistency across all Ad placements for the brand.
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