Mondelez
Star Wars Anniversary Oreo
The client ask for this campaign was to create Rich Media Social Influencer Ad Units that incorporated lots of brand equity along with Influencer produced product imagery. In order to bring the Star wars essence to life I played into the dark side vs light side theme featuring both cookies and light sabers. With the use of animation I was able to create the appearance of two light sabers turning on as the influencer content appears and Oreo cookies fall into place. The use of the two colors brought lots of color and attention to the user's eye driving engagement.
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Brand: Mondelez - Oreo​
Retailer: Albertsons Companies
Ad Type: Social Influencer Display Campaign
Ad Placement: Facebook Ad Unit
Ad Creative Type: Rich Media Campaign
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1080x1080 Facebook In-Feed Rich Media Ad
Client Provided Assets
The client was able to provide me with a Key Visual along with fonts, high resolution product shots, logos, and background images. I was able to repurpose these file along with some custom created assets to build a new Rich Media Social Display creative file and mp4 video files.
