Clorox
Scentiva Disinfecting Products
The client ask for this campaign was to create a Rich Media Mobile Banner Ad Unit that relied heavily on brand equity over retailer equity while still maintaining retailer guidelines. In order to better promote the Scentiva Products I utilized lots of moving pieces in the animations. With the use of animation I was able to create life-like spraying of the product to reveal the copy and to entice the user in engaging with the CTA button.
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Brand: Clorox​
Retailer: Rite Aid
Ad Type: Mobile Display Campaign
Ad Placement: Mobile Banner Ad Unit
Ad Creative Type: Rich Media Campaign
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320x50 Tap-To-Site Banner Mobile Display Rich Media Ad
Client Provided Assets
The client was able to provide me with a Key Visual flat JPEG image along with a high resolution product shots. I was able to recreate and repurpose these file along with some custom created assets to build a new Rich Media Mobile Display creative file and a HTML animation.
