Kraft - Heinz
Game Day Lineup

The client ask for this campaign was to promote Heinz Ketchup during Football Season across Omnichannel Ad Placements. There was little to no creative direction provided and they relied heavily on me to develop a concept that fit both the Brand and Retailer's strict Brand Guidelines while still aligning well with the product and target audience. The use of more Red Brand color against the Retailer Yellow helped draw in the user's eyes. The inclusion of the food images help show the versatility of the product which helped to lead to user engagement and conversion.

Brand: Kraft - Heinz

Retailer: Dollar General

Ad Type: Omnichannel Display Campaign

Ad Placement: Mobile Expandable, Instagram Story, Native Desktop, In-Store, & Digital-Out-Of-Home Ad Units

Ad Creative Type: Static Media Campaign

Omnichannel Display Static Media Ads

320x460 Mobile Expandable Panel Rich Media Ad

1080x1920 Instagram Story Rich Media Ad

728x90 & 300x250 Native Desktop Rich Media Ads

1080x1920 Starlite Screen In-Store Rich Media Ad

Heinz-Ketchup-Game-Day-Lineup-DG-In-Store-Mockup-R1.jpg

1920x1080 Digital-Out-Of-Home Rich Media Ad

Client Provided Assets

The client was able to provide me with high resolution product shots and a handful of food images. I was able to repurpose these pieces along with the DG Brand Guidelines to create all new Static Media creative files in various sizes for all Omnichannel Ad Placements. (Mobile, Social, Desktop, In-Store, & Digital-Out-Of-Home)