Hormel Foods
Planters Holiday Nuts campaign
The client ask for this campaign was to create a variety of Rich and Static ad placements with a cheerful holiday theme to help promote Planters' new holiday flavored products. I was able to isolate parts of the Key Visual file that was provide allowing me to animate multiple layers giving the whole creative a more dynamic feel. The use of animation brought more cheer and excitement to the ad placements while sticking to the clients dark blue look and feel.
Brand: Hormel Foods - Planters​
Retailer: Rite Aid
Ad Type: Digital-Out-Of-Home, Mobile & Social Display Campaign
Ad Placement: 1080x1920 DOOH, Mobile Banner, Facebook, Instagram, Pinterest & TikTok Display Ad Units
Ad Creative Type: Rich & Static Media Campaign
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1080x1920 Digital-Out-Of-Home Display Rich Media Ad
320x50 Mobile Banner Display Rich Media Ad
1000x1500 Pinterest Social Display Static Media Ad
1080x1080 Facebook Social Display Static Media Ad
1080x1920 Instagram Social Display Static Media Ad
1080x1920 TikTok Short-Form Social Display Rich Media Ad
Client Provided Assets
The client was able to provide me with a layered PSD Key Visual file for a Mobile Banner as well as High Resolution versions of different linked files. From these I was able to pull different assets and build new Rich and Static creative files for Mobile, Social, and DOOH ad placements along with HTML animation and MP4 video files.
