Kroger
Large Packs & Large Savings
The client ask for this campaign was to create an End-Cap Shelf Banner, Shelf Boxes, and Shelf Wings for a campaign to promote large packs and large savings. There was no creative direction give other than a theme of summer party. With the use of dark colors, bright product shots, and summery lifestyle imagery I was able to create a clean and simple design that effectively portrayed the client's messaging and vibe that would draw in users and increase engagement.
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Brand: Adult Beverage - National​
Retailer: Kroger
Ad Type: In-Store Display Campaign
Ad Placement: In-Store Shelf End-Cap Display Ad Unit
Ad Creative Type: Static Media Campaign
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Shelf Banner & Shelf Boxes In-Store Display Static Media Ad
Shelf Banner & Side Wings In-Store Display Static Media Ad
Shelf Banner & Side Wings In-Store Display Static Media Ad
Shelf Banner & Side Wings In-Store Display Static Media Ad
Client Provided Assets
The client was able to provide me with high resolution product shots and brand logos. From their I was able to create custom assets and source lifestyle images that would fit the theme I was trying to create for each ad placement.
