GSK - Emergen-C
Immune+ Gummies
The client ask for this campaign was to create Rich Media Digital-Out-Of-Home Ad units that built brand awareness for the new Immune+ product line. Utilizing animation I was able to showcase the product shots one at a time at a large scale to help build familiarity with the user. To help intrigue the eye of the user I also incorporated animation with the orange slices to give them the appearances of dropping and bobbing into a glass of liquid. The bouncing style of the copy helped keep the attention of the user which would ultimately lead to higher engagement.
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Brand: GSK - Emergen-C​
Retailer: Kroger
Ad Type: Digital-Out-Of-Home Display Campaign
Ad Placement: 1920x1080 DOOH Ad Unit
Ad Creative Type: Rich Media Campaign
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1920x1080 Digital-Out-Of-Home Rich Media Ad
1080x1920 Digital-Out-Of-Home Rich Media Ad
Client Provided Assets
The client was able to provide me with Brand Guidelines, Fonts, Logos, High Resolution Product Shots as well as a flat JPEG Key Visual image. From these files I was able to rebuild and create new Rich Media Digital-Out-Of-Home creative files and MP4 videos based on the Key Visual image. There were minor changes in copy and product shots that were applied from the original Key Visual as well.
