Frito-Lay
Summer of Savings
The client ask for this campaign was to create a Rich Media Mobile Tap-To-Site Banner and Expandable Panel ad unit that incorporated more brand equity to promote the Frito-Lay products in a "fun" summer theme. In order to better emphasize the product shots I redesigned the provided assets to give them more depth and substance for animating. With the use of animation I was able to make the ads more fun and playful by creating constant looping effects for the fireworks, pinwheel, BBQ grill, and burger patties. The combination of moving pieces with a pulsing CTA button helped to increase user engagement.
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Brand: Frito-Lay​
Retailer: Ahold Delhaize - Food Lion
Ad Type: Mobile Display Campaign
Ad Placement: Mobile Banner & Expandable Ad Units
Ad Creative Type: Rich Media Campaign
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320x50 Mobile Tap-To-Site Rich Media Ad
320x460 Mobile Expandable Panel Rich Media Ad
Client Provided Assets
The client was able to provide me with a 300x600 layered PSD file along with high resolution product shot and a few other JPEG Key Visual images. I was able to repurpose these file into new 320x50 Tap-To-Site Banner and 320x460 Expandable Panel creative files and HTML animations.
