Anheuser-Busch
Kona Big Wave Beer
The client ask for this campaign was to create a Rich Media Social Display Ad Unit that incorporated lots of brand equity along with lifestyle imagery. In order to match the Kona beach vibe and aesthetic I pulled lots of inspiration and assets from the brands website to reuse in the ad. With the use of animation I was able to recreate the crashing wave image that was previously used in Kona videos. The use of lifestyle images help to build brand and product awareness.
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Brand: Anheuser-Busch - Kona Big Wave​
Retailer: Albertsons Companies
Ad Type: Social Influencer Display Campaign
Ad Placement: Facebook Ad Unit
Ad Creative Type: Rich Media Campaign
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1080x1920 TikTok Short-Form Rich Media Ad
Client Provided Assets
The client was able to provide me with a Key Visual along with a few high resolution lifestyle images to feature. I was able to repurpose these files and recreate certain assets to build a new Rich Media Social Display creative file and mp4 video file.
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