Frito-Lay
Nintendo switch giveaway
The client ask for this campaign was to create a Rich Media Mobile Banner Ad Unit that incorporated more brand equity over retailer equity while still maintaining retailer guidelines. In order to better promote both Frito-Lay products as well as the Nintendo Switch I utilized lots of moving pieces in the animations. With the use of animation I was able to create fast moving "video-game" style animated pieces to emphasize the Nintendo aspect and a larger product shot and logo for Frito-Lay to entice the user in engaging with the CTA button.
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Brand: Frito-Lay​
Retailer: Albertsons Companies
Ad Type: Mobile Display Campaign
Ad Placement: Mobile Banner Ad Unit
Ad Creative Type: Rich Media Campaign
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320x50 Tap-To-Site Banner Mobile Display Rich Media Ad
Client Provided Assets
The client was able to provide me with a Key Visual layered PSD file along with a high resolution product shots and lifestyle images. I was able to repurpose these file along with some custom created assets to build a new Rich Media Mobile Display creative file and HTML animation.
