Welch's
Juiceful Fruit Snacks
The client ask for this campaign was to promote the Juicefuls Fruit Snack product across Omnichannel Ad Placements. There was little to no creative direction provided and they relied heavily on me to develop a concept and animation that would align well with the client's product and target audience. I created animations that emphasized the Copy, Products, and Logo first, followed by the Product Review and Snack Pieces last. The inclusion of the 3 product flavors and examples of the Snack Pieces helped to intrigue the user which led to conversions.
Brand: Welch's​
Retailer: National
Ad Type: Omnichannel Display Campaign
Ad Placement: Mobile Expandable, Instagram Story, Native Desktop, In-Store, & Digital-Out-Of-Home Ad Units
Ad Creative Type: Rich Media Campaign
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Omnichannel Display Rich Media Ads
320x460 Mobile Expandable Panel Rich Media Ad
1080x1920 Instagram Story Rich Media Ad
728x90 & 300x250 Native Desktop Rich Media Ads
1080x1920 Starlite Screen In-Store Rich Media Ad
1920x1080 Digital-Out-Of-Home Rich Media Ad
Client Provided Assets
The client was able to provide me with a Key Visual PSD file along with a handful of high resolution product shots and snack pieces. I was able to repurpose this file and create all new Rich Media creative files, mp4 videos, and HTML animations in various sizes for all Omnichannel Ad Placements. (Mobile, Social, Desktop, In-Store, & Digital-Out-Of-Home)
