The client ask for this campaign was to create a Rich Media Digital-Out-Of-Home Ad units and Static Media Native Desktop Display Ad units that built brand awareness for the M&M's Minis product line. Utilizing animation I was able to showcase the fun nature and mini size of the candy pieces as well as the timeless plastic tube they come in. The copy of "Your Favorite. Just Smaller." was created to play into the user's emotions and remind them of their fond memories with the candy and the brand as a whole. Those positive memories would lead to user engagement and conversion to sales.

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