PepsiCo
Pepsi Nitro draft cola
The client ask for this campaign was to create Rich Media for In-Store Display ad placements in various sizes and locations including a brand new placement the client had never utilized before, Cooler Screens. Since this campaign had a budget of over $1 Million and was to promote a brand new item, Pepsi Nitro, I made sure to incorporate the Key Visual video provided to maintain a consistent online presence everywhere Pepsi was promoting. I created animations that were quick, clean and created intrigue while working in tandem with the Key Visual video to convert users into consumers. Both the product launch and inaugural campaign utilizing Cooler Screens was a success which has open new doors in advertising for PepsiCo.
Brand: PepsiCo - Pepsi
Retailer: National
Ad Type: In-Store Display Campaign
Ad Placement: In-Store & Digital-Out-Of-Home Ad Units
Ad Creative Type: Rich Media Campaign
1492x200, 1492x90 Cooler Screen In-Store Display Rich Media Ad
1492x200 Cooler Screen In-Store Display Rich Media Ad
1080x1920 Cooler Screen In-Store Display Rich Media Ad
1080x1920 Starlite Screen In-Store Display Rich Media Ad
1080x1920, 1920x1080 Starlite Screen & Grocery TV In-Store Display Rich Media Ads
Client Provided Assets
The client was able to provide me with a Key Visual mp4 video file along with a handful of high resolution product shots and lifestyle images. I was able to repurpose these file into new Rich Media In-Store Display creative files and mp4 videos for 5 different ad placements and 4 different sizes.
