PepsiCo - Frito-Lay
NFL game day snacks
The client ask for this campaign was to create Static Media for Native Desktop Display ad placements in various sizes that emphasized different snacks for NFL Game Day. I was able to arrange the product shots in an inviting way that delivered plenty of brand equity while still adhering to strict NFL logo sizing guideline. With the use of dark background colors and subtle accents I was able to draw emphasis to the products and brand logos while not overwhelming the user.
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Brand: PepsiCo - Frito-Lay​
Retailer: National
Ad Type: Desktop Display Campaign
Ad Placement: Native Display Ad Units
Ad Creative Type: Static Media Campaign
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728x90 & 300x250 Native Desktop Display Static Media Ads
970x90 & 970x250 Native Desktop Display Static Media Ads
Client Provided Assets
The client was able to provide me with a Key Visual layered PSD from a previous campaign along with updated high resolution product shots. I was able to repurpose the old background image, create new copy, update the logo lockup, and build a new product shot lineup for new Static Media Desktop Display creative files and Static Images for various different ad sizes.
