Bayer - Claritin
The outsideologist Project
The client ask for this campaign was to create Rich Media Digital-Out-Of-Home Ad units that built brand awareness with an emphasis on children. In order to create a more childish playful feel I incorporated a lot of animated moving assets. The bright colors and nature accents help intrigue the eye of the user while also subtly expanding on the message of getting kids outside. The use of a QR Code always helps keep the attention of the user and drive engagement.
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Brand: Bayer - Claritin​
Retailer: Walmart
Ad Type: Digital-Out-Of-Home Display Campaign
Ad Placement: 1400x400 DOOH Ad Unit
Ad Creative Type: Rich Media Campaign
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1400x400 Digital-Out-Of-Home Rich Media Ad
Client Provided Assets
The client was able to provide me with Brand Guidelines, Fonts, Logos, High Resolution Product Shots as well as a flat JPEG Key Visual image from a previous campaign. From these files I was able to build and create new Rich Media Digital-Out-Of-Home creative files and MP4 videos. There were minor changes in copy, product shots, and QR codes that were applied from the outdated Key Visual as well.
