Anheuser-Busch - Michelob Ultra
Organic Seltzer
The client ask for this campaign was to create a Rich Media Mobile Tap-To-Site Banner and Expandable Panel ad unit that incorporated more brand equity than retailer to promote the new Michelob Ultra Organic Seltzer product line. In order to better emphasize the product line I tried to keep the animation minimal and clean. With the use of animation I was able to keep the attention of the products and flavor accents while still delivering all of the relevant copy and information in an way that is easy on the user's eyes. The use of the pulsing CTA on the tap-to-site banner and the retailer logos on the expandable panel helped to increase user engagement.
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Brand: Anheuser-Busch - Michelob Ultra​
Retailer: Dollar General & Walgreens
Ad Type: Mobile Display Campaign
Ad Placement: Mobile Banner & Expandable Ad Units
Ad Creative Type: Rich Media Campaign
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320x50 Mobile Tap-To-Site Rich Media Ad
320x460 Mobile Expandable Panel Rich Media Ad
Client Provided Assets
The client was able to provide me with a 1080x1080 layered PSD file Key Visual image. While referencing the Key Visual Image and incorporating additional copy, retailer logos, and disclaimers I was able to create new 320x50 Tap-To-Site Banner and 320x460 Expandable Panel creative files and HTML animations.
