Lucas Oil
Complete Fuel Treatment
The client ask for this campaign was to create Static Media for Native Desktop Display ad placements in various sizes that promoted Lucas Oil's Fuel Additive products. I was able to arrange the product shots in a way that allowed all 3 items to visible and that delivered plenty of brand equity. With the use of the contrasting light and dark background colors, color logo, and large copy I was able to draw emphasis to the benefits of the products while not overwhelming the user and sticking to both the brand and retail guidelines.
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Brand: Lucas Oil​
Retailer: AutoZone
Ad Type: Desktop Display Campaign
Ad Placement: Native Display Ad Units
Ad Creative Type: Static Media Campaign
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970x90 & 970x250 Native Desktop Display Static Media Ads
728x90 & 300x250 Native Desktop Display Static Media Ads
Client Provided Assets
The client was able to provide me with a Key Visual layered PSD for a Mobile Display ad unit from a previous campaign along with updated high resolution product shots. I was able to repurpose the old key visual assets, create new copy, update the product shot lineup and add in the AutoZone Logo and CTA for some new Desktop Display creative files and Static Images in various different ad sizes.
