Diageo
Tequila Education
The client ask for this campaign was to create a Rich Media Mobile Tap-To-Site Banner and Swipeable Expandable Panel Gallery ad unit that brought education on the Diageo Tequila family of products and drink recipes. In order to incorporate all 4 tequila products and drinks I utilized a simple looping animation on the Tap-to-Site Banner. With the use of animation on the Expandable Panel I was able to create smooth reveal and hide transitions to incorporate each Tequila's drink recipe into the ad-unit and not have the user leave the ad through an external link. By keeping the user on the ad unit it helped to drive engagement to the retailer CTA's thus helping drive sales.
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Brand: Diageo​
Retailer: Multi Retailer
Ad Type: Mobile Display Campaign
Ad Placement: Mobile Banner & Swipeable Expandable Gallery Ad Units
Ad Creative Type: Rich Media Campaign
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320x50 Mobile Tap-To-Site Rich Media Ad
320x460 Mobile Expandable Panel Rich Media Ad
Client Provided Assets
The client was able to provide me with a layered PSD file Key Visual image along with high resolution product shots, drink images, and drink recipe copy. While referencing the Key Visual Image and provided assets I was able to build and create new 320x50 Tap-To-Site Banner and 320x460 Swipeable Expandable Panel Gallery creative files and HTML animations.
